The basic concept of local merchant marketing is this: people refer patients to you if they recognize you, if they know who you are and if they trust you. Of course, they also must know what you do and why you do it. It is very important to be sure that you make a good first impression.

Referral cooperation with other businesses is fundamental to Relationship Marketing. It is equally important that you are authentic in this approach so as not to be perceived as a person trying to take advantage of them. Initially, you might want to focus primarily on businesses that are related to your business. For instance, other Professionals in the health care industry. However it is also appropriate, to promote other businesses in your community that are used frequently by your clientele. This promotes the fact that you understand your community and what they need.

Learn more about how you can make a difference with Local Merchant Marketing in my Physicians Cookbook.