As we have established in the previous chapters, keeping your customers informed and engaged is one of the keys to new patient awareness and acquisition. A newsletter is a tool used by Businesses to share valuable information with their network of clients subscribers and customers. When someone subscribes to your newsletter it gives you direct access to their inbox, which allows you to share engaging content, advertising services, promote sales, and ultimately maximize traffic towards your website.

To summarize the advantages of having newletters:

• It is an effective way to communicate with your clients and business partners.
• It can lead to direct increase in your website traffic.
• It can drive sales by encouraging people to engage and buy your products or services.
• Develop company growth, by encouraging your employees to work harder and to feel noticed and heard.

Learn more about how you can effectively write a perfect and professional newsletter in my Physicians Cookbook.